Helen Berkun Styles Swim

Hello, summer! I’m sure you’ve been hitting the beaches and the pools and soaking in that summer sun! Why not look cute while doing it? All swimsuits on our site are only $20 but only for a limited time!

Helen Berkun, a fashion photographer, stylist, creative director, influencer, shoe collector and mama, wore our swimsuits and let’s just say she looked way too cute. Check out our interview with Helen and how she styles our swimsuits like the true stylist she is!

T&J: You do and balance so many things.  What do you see yourself as more?  Stylist, photographer, model, blogger

H: Honesty, I see myself as a creator. I love all things visual. I started out as a fashion photographer over twenty years ago and somehow ended up styling. In a sense both go hand in hand. I’m a better photographer because I know clothing and a better stylist because I understand light and fabric. Because I grew up on set I know how to work the camera, training so many models after so many years, you just get it. Blogging came last and was sorta a happy accident. I’ve been documenting what I wear since 6th grade. I have hundreds of disposable camera shots of all my outfits. It’s funny, someone just posted on my Facebook that I was voted best dressed in high school, so you can imagine, I’ve always been like this. Doing what I get to do on a daily is no luck, I worked my ass off but it’s certainly a ‘pinch me job’ because my dream. my hobby, my love, became my career! Love all things beautiful. Whether it’s a table-scaping, gardening, clothing, photography, I’m all things visual. I always grew up with my parents throwing the most decadent parties without a lot of money and so it’s certainly a lifestyle.

T&J: What is your favorite and least favorite part of your job(s)?

H: Least favorite: definitely hours and hours or retouching, formatting and answering a gazillion emails cause I’m always behind. Most favorite, is no day is the same. Every day I’m at a different location, with a different client most likely, maybe even in a different state. I’m not a creature of comfort or repetition so for me, this is the best part.

T&J: What is your guilty pleasure?

H: Real Housewives of Everything. It’s mindless entertainment that I don’t get to enjoy much of. With three kids and being an entrepreneur I don’t have time for TV so when I do it’s pure pleasure!

T&J: How would you describe your style?

H: I’m definitely a little bit girly and a whole lotta rock and roll. I am a glam girl, which is funny because I grew up as a complete tomboy and now I’m very glam with a boyish element. I’ll always wear my studded leathers, and large tough accessories.  I also notice I dress to how I feel, every day is different. The Gemini in me likes to play up my different personas and looks.

T&J: Favorite apps on your phone

H: Instagram, Net-a-Porter, Facebook, RewardStyle, and Podcasts (I drive a lot and love listening to various ones).

T&J: What is your top tip in making your photos/photography really good?

H:That’s a tough one since I’m a trained photographer I finished art school. Lighting is everything! Too much retouching is too much. I’m not big on not seeing skin and a ton of blur on people’s faces these days. There is such a thing as too much Facetune!

 

T&J: Give us your best piece of advice for all the girlbosses out there!

H: Get em girl! Honestly, just go for it. The difference between a dream and a goal is time right? So just do it, live your dreams, don’t be scared, take risks. I’m a total go getter. In terms of looking for clients I don’t wait for them to find me. I knock on doors, I make phone calls, I make sure they know who I am and what I can bring to the table.

Some of our swimsuits come in different colors so make sure to shop while you can! Plus all our graphic tees and sunglasses are $20 too! No code necessary.

Happy Summer Shopping,

Rema

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